Google Analytics is an invaluable free tool provided by Google which enables you to track and report on your website traffic. In conjunction with Google Search Console it can also help you with keyword research, which is imperative for performing best-practice SEO (Search Engine Optimisation). It also lets you measure your advertising ROI (Return On Investment) should you have gone down this path, rather than just focusing on the organic growth of your website traffic, which here at Panda Design we prefer to focus on first.